Personal Data (Privacy) Policy
Personal Data (Privacy) Policy

It is our policy to protect customers' privacy and comply with the Personal Data (Privacy) Ordinance (Cap. 486) of the laws of Hong Kong.


This Personal Data (Privacy) Policy explains our general principles in respect of the collection and handling of the personal data that you provide to us.


If your personal data is collected, through online, written or verbal form, in the process of making an enquiry, making a request, registering for our membership or submitting an application to us for services provided by different operations of Lee Tung Avenue, you will be informed by the applicable Personal Information Collection Statement (“PICS”) of such purposes and uses of your personal data, including the extent of transfer and disclosure; and the right of access to and correction of the collected personal data.


This Policy should be read together with the applicable PICS. If there is any inconsistency in the practices related to the personal data between this Policy and the PICS, the PICS should prevail.

Collection and Use of Personal Data

We may collect personal data from you, including but not limited to your name, address, telephone number, email address, etc. for the purposes and use specified in the PICS provided to you on or before the collection of such personal data. The provision of personal data by you is voluntary. However, if you do not provide us with the personal data requested, we may not be able to provide you with the information, services or activities you request in full, and we may not be able to fulfill your requests or respond to your enquiries.


Where you provide personal data of another individual to us, you should have obtained consent from such individual for your provision and our collection and use of his/her personal data for the purposes and use specified in the PICS. Your provision is deemed to have obtained such individual’s consent for our collection and use of his/her personal data.


When disclosing personal data to us, you should ensure that the data you provide is complete and accurate. If you would like to change your personal data, please notify us immediately of the relevant changes so that we can update our records accordingly.

Use of Cookies

In order for us to provide you with personalized services, we use cookies to store and track your information after you have visited or logged-in to our website. The information collected by means of cookies includes but is not limited to your login name, the Domain Name Server Address, part of your e-mail address, the page(s) visited and your navigation pattern. We will not collect any personal data from you when the cookies are being used.


Generally, we use cookies to estimate our audience size; to track your progress and number of entries in our promotional activities; to assist us in tracking visits; to measure your traffic patterns; and to prepare general statistics on the usage of our website.


At any time, you can choose whether to accept or reject cookies; your browser on your computer or mobile device is often initially set to accept cookies. However, you can choose to reject cookies and continue browsing the sites.

Disclosure and Transfer of Personal Data

The personal data collected by us will not be sold, provided or transferred out of Lee Tung Avenue and its subsidiaries or associated and/or related companies except as provided hereinbelow or with your consent.


In cases when we have reason to believe that disclosing your personal data is necessary to identify, contact or bring legal action to protect or defend our rights or against someone who may be violating the terms or may be causing injury to or interference with our rights or property, other users, or anyone else that could be harmed by such activities, we may disclose your personal data. We may also disclose to the related parties or organizations or access your personal data when we believe in good faith that the law requires it.

Retention of Personal Data

We will take all practicable steps to ensure that your personal data is not kept longer than necessary for the fulfillment of the purpose (including any purpose directly relating or incidental to the purposes as set out in the PICS provided to you on or before the collection of such personal data) for which the data is or is to be used. Personal data that is no longer required will be destroyed.

Security of Personal Data

We will take appropriate measures to safeguard data security including protection against unauthorized or accidental access, processing, erasure, loss or use. Despite our effort to protect your personal data, given the nature of the internet, we cannot guarantee perfect security of data transmission over it. However, once we receive your transmission, we use our best endeavours to ensure its security in our own systems. Your personal data will only be accessed by our authorized personnel or contractors.

Links to Other Websites

Links on our website or mobile app may link to websites maintained by other third parties. These third-party websites may have their own privacy policies and procedures which might not be bound by this Policy. We make no representation or warranty regarding the accuracy, timeliness, suitability or any other aspect of the information and content on such websites. The protection of your personal data privacy and your exposure to cookies on such websites are not our responsibility. Access to and use of such third-party websites is at your own risk and subject to the terms and conditions applicable to such websites. If you interact with us on any social media platforms, we can interact with you according to the rules of the social media platforms, for example, sending messages to you via the platforms. We are not responsible for how the social media operators collect, handle or use your Personal Information or what third parties post on our social media platforms.

Direct Marketing

We may not use or transfer your personal data for direct marketing purposes unless we have received your consent (or your indication of no objection). Subject to your consent, we may use or transfer your personal data for marketing and promotion of any products, services and subjects provided by Lee Tung Avenue or which we consider you may have interest in accordance with the PICS provided to you on or before the collection of your personal data.


You may communicate your consent to the use and transfer of your personal data for direct marketing purposes to us without charge at the time when you are provided with the PICS. You may also write to us by email at


Should you wish to cease to receive direct marketing materials and/or communications from us, you may exercise your opt-out right by email at

Access To and Correction of Personal Data

You have the right to request access to, and correction of, your personal data held by us. If you wish to check whether we hold your personal data, access to the personal data held by us, or correct any information relating to you which is inaccurate, please write to us by email at


We may ask you to provide your identity proof or any other necessary information for the verification of your identity in order to help us respond more efficiently to your request.A reasonable fee may be charged for the administrative costs incurred by us in relation to administering and complying with your data access request.


Should you have any queries about our privacy policy and practices, please write to us by e-mail to


Lee Tung Avenue reserves the right but undertakes no duty to review, edit or otherwise change this policy at its sole discretion and without notice. You should visit our website to check for updates to this Policy periodically.


In case of discrepancies between the English version and Chinese version of this Policy, the English version shall prevail.